More Trade Cards

These are from the recent listings of .

As always, click to display larger versions.

Trade Cards

The chromo printing that people saw the most were the "trade cards" handed out as advertising and for publicity. Here are some examples (as always, click to enlarge):

At one point I went off and collected almost two thousand images of trade cards from various seller listings on eBay. Most of those are now online; go there and get lost in the colors.

Over-Chromo on the Flower Front

Over the top...

From the July, 1900 issue of THE MAYFLOWER, a gardening magazine about flowers:

September, 1892:

December, 1894:

The cover from the February, 1900 issue:

A good customer for colored inks, this magazine. Click for bigger versions.

Cigarettes and Papers

Four advertisements Photoshopped by Mariangela Buch. I believe she found them among eBay sellers' offerings, and cleaned them up for our benefit.

Click to make bigger.

A Page of Flowers

"Six lovely everblooming tea and hardy roses that are given free to our subscribers and readers as per the Special Offer..." From the January, 1899 issue of the PEOPLE'S HOME JOURNAL, scanned by Mariangela Buch.

Click image for big.

Theatre Programs: 1916 and 1923

Two interesting program cover designs, one by Earl Christy.

The Gaiety Theatre, August 21, 1916:



Henry Miller's Theatre, 1923:


Different printing and publishing companies, different approaches. Thanks to Mariangela Buch for sending these. You can see some ads from the interiors of these two booklets online on the MagazineArt.org site.

The Constitution Versus the Guerriere

Color frontispiece from the 1908 McLoughlin Bros. book "Old Ironsides".